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Google, Twitter, and the future of social search

If you build it, they will come News released just a bit ago that Twitter and Google are going to team up to put tweets in your search results. Interesting stuff, but in truth, not really all that unpredictable.  Pretty much everyone has known for a long time that if…

As we work, we learn

Things get busy, and time gets short. The seasons are changing, and Fall is melting slowly into Winter. In the place Fibonacci calls home, it’s a special time of year, filled with warmth and family. It’s easy to lose track of the twilight days, especially when the shorter daylight hours…

Strategizing an ad campaign? It’s already outdated.

Your campaign budget, it's too big. Your strategy is yesterday, because things are changing, whether you're planning, ready, or happy about it. This might not be a popular sentiment, but let's ask ourselves 3 questions and see what the answers add up to: Are consumers stupid? Are consumers satisfied? Does…

SEO Simplified pt. 2

Did you read part one? If so, you are awesome, please read on. If not, you can conveniently read it here. Unless you like reading things out of order, which is just fine with us. In the first chapter of this story, we covered some background on what SEO is,…

Deep thoughts on evolution, systems, and connectedness

Something's wrong. Can you feel it? It's been brewing for some years now, quietly creeping up on you like an itch in the middle of your back when your hands are full. Eventually it'll get irresistible, and you'd better have somewhere to set that Starbucks. Our world is changing. Not…

It’s time for a long awaited level up

It's been a long couple weeks for the gaming journalism industry and they've served as the spark on a decades-long fuse. Since their inception the video gaming demographic has changed multiple times and currently the average age of gamers isn't even the same age that most of the games are marketed…

What’s innovation? What sells.

 Some of the best marketing is also the worst. Some of your favorite ads, likewise.   This shouldn't be news, considering most people don't really care for ads, but it is.. Why is it news? Because the same ads you profess to hate guide the way you dress, the music…

Random thoughts on simple math

simple math. What does it mean? It's never simple. Business is never simple, neither is life. Everything around us is complicated. Simple math is about subtracting what doesn't matter and focusing on the meaningful. It's a natural process we do all the time. In every aspect of life. Simple math…

But whose shoulders do giants stand on?

I'm pretty sure the last thing that came from nothing was nothing. But, Let's agree not to debate cosmology, we'll be here all night, and there's no winner there, trust me. On the other hand, the question at hand is relevant. If you'd suggest humanity is largely the product of…